Friday, June 12, 2009

Hispanic Event Marketing Part 3: Orientation - Inventory and Conclusion

Inventory and Conclusion

As the orientation is being prepared you can find out what materials will be needed for executing the event. Prepare an inventory list with all the materials that will make your brand receive the exposure they are looking for. In the list include item name, significant characteristics and include quantities needed. Decorations, premiums, product and miscellaneous items will be included in the list. If the items on the list are stored in other locations or are being shipped, indicate this on list. There are always small items that do not seem important enough to go on the list. Even small items such as pens, nails, stapler, tape, paper and markers should be included in your inventory.

Inventory

· 1 branded tent

· 1 wheel of fortune

· 3 Racks de display: all flavors

· Decoración:

- Banners: 4 displaying all the flavors

- Balloons: 2 bags of each color (red, green, yellow & orange)

- 4 tableclothes

· 10,000 – 4 oz. transparent disposable cups

· 2 Ice barrels

· 2 Coolers

· 4 large trash cans (to be purchased)

· 1 Helium tank (to be rented)

· t-shirts for event executing team – 2 Red, 2 Orange, 2 Yellow & 2 Green.

· 2 inflatables (each box will include a generator – being shipped from L.A.)

· 8 sand bags

· Raffle box

· Pens/Markers

· Raffle entries

· Premiums

- Balloons

Strawberry 100

Orange 100

Lime 100

Lemon 100

(this are ideal for decorations and to giveaway to kids)

- pens

Red 150

Yellow 150

Orange 150

Green 150

- Plastic Cups 9oz

Red 50

Yellow 50

Orange 50

Green 50

- Key Chains

Red 75

Yellow 75

Orange 75

Green 75

- T-shirts

Red 150

Yellow 150

Orange 150

Green 150

Producto Inventory

Product will be used for displays, for sampling and to giveaway as premiums in the wheel of fortune.

30 cases of Strawberry (2 Ltrs.)

30 cases of Orange (2 Ltrs.)

30 cases of Lime (2 Ltrs.)

30 cases of Lemon (2 Ltrs.)

* Each case contains 8 bottles of 2 liters

Conclude a successful event with a show and tell presentation. The best way to present the event is through photos. The decoration of the booth, the crowds at the event, the fun and creative games can all be viewed through the lens of a camera. Have your event executing team take plenty photos. After the event is executed, prepare a final report for the Brand Manager that will include photos.

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