Why not let a brand get community exposure through local Hispanic events? Event Marketing is a great opportunity for brands to be presented to the Hispanic consumers. It is not the same to see a product on TV or on a newspaper than to actually have the product in your hand. As a consumer, wouldn’t you like to see, touch, taste, hear and/or smell this new product? Event Marketing allows a product to get that kind of exposure. Radio, newspaper, and TV are all excellent avenues of advertisement, but event marketing cannot be left behind as a mean of advertisement.
Radio stations, TV stations and even agencies are joining event-organizing companies and creating events. These groups understand the importance of event marketing and are creating more and more events. There are many local small and large events such as festivals, concerts, family fairs, and health fairs available in almost every city or town.
Many times radio stations create small local events to promote themselves and other products. Radio stations use their announcers to promote and encourage listeners to attend the upcoming event. Events with 500 to 10,000 people attending could be considered small events. Small events will have a stage and some booths available for brands that would like to promote themselves in a smaller scale. These event organizers will bring many local artists and maybe one well-known artist to perform. The price to participate in these small events is less and more negotiable than the big events.
Between the last weekend of April and first weekend of May, many local radio stations organize Cinco de Mayo celebrations in their hometowns. If your brand is targeting
Hispanics (specifically Mexicans), this is the kind of event to target. Most of the times, small event organizers are willing to accommodate a small budget, in contrast to the bigger events that have a set participation fee. Proposals sent from radio stations are usually very attractive with many options to pick from. Platinum, Gold, Silver and even Bronze could be some of the options. Each option in the proposal includes a list of added benefits the brand will receive such as: 10x10 booth, table, electricity if needed, live mentions during the event, a number of radio spots, and logo inclusion in (flyers, posters, TV spots and/or newspaper ads.) Every proposal could be modified to fit the budget of each brand. Proposals sent by the small event organizers can range from as low as $500 to as high as $20,000. Price depends on the exposure the brand would like. Keep in mind that this price will not include the cost of event execution or even the cost of production in case you have to produce radio spots or ads.
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